About
Design-led Shopify growth, built with intention.
I'm BJ — a Shopify Growth Expert helping ambitious ecommerce brands scale through premium design, conversion strategy and long-term partnership.
The story
Refined ecommerce, engineered for growth.
I started designing Shopify stores because I love the intersection of brand craft and hard numbers. A great storefront should feel effortless to buy from and unmistakably yours.
Over the years I've partnered with founders across skincare, food, tech and lifestyle — building storefronts that raise conversion rates and elevate the brand at the same time.
Every project is treated as a partnership. From discovery to launch and beyond, my focus is measurable, sustainable growth.
Mission
Build Shopify stores that grow revenue, not just look beautiful.
Experience
6+ years crafting premium storefronts for DTC brands worldwide.
Craft
Editorial design, refined typography and thoughtful micro-details.
Values
Honest communication, tight timelines and lasting client relationships.
Skills